Service · Ad campaign
Say the thing. Then get out of the way.
Use when the window is short — a match week, a promo period, or a product that does not need a plot.
What it is
An ad campaign states the offer. The cut is short, the claim is specific, and the next step is obvious. It is the right form when a story would waste the viewer’s time.
Where it runs
On the same channels, in the inventory around the programming. Kheladhula is the sports case: the audience is already there for the match. The ad has to be worth that minute. Periscope Videos and Doshomik take direct spots when the product does not belong inside a plot.
What we make
The film, the versions for each placement, and the page or offer it points to. Frequency and flight dates are agreed before the shoot, so the edit is not guessing at a media plan.
What we report
Impressions, completed views, and clicks when a link exists. Reach without a destination is reported as reach. We do not dress a view count up as sales.
Deliverables
Placement planFilm + cutdownsLanding or offer linkFlight scheduleDelivery report
Master
One approved film — often 15–30 seconds — with the legal claim and offer locked before cutdowns.
Versions
Aspect ratios and lengths per placement. Sports integrations may need a shorter hook for match-day rotation.
Destination
Tracked link, WhatsApp, or landing page. If there is no destination, reporting stays on completed views.
Timeline
01 · Brief
Audience, offer, timing, and which channels fit. For software, users and acceptance criteria.
02 · Scope
Script or storyboard, placements, or a signed specification. Changes after this are documented.
03 · Production
Shoot, edit, build, and test against what was agreed — not against a mood board alone.
04 · Publish
Scheduled on Periscope Videos, Doshomik, or Kheladhula, or deployed to production URLs.
05 · Report
Watch time, reach, clicks, or release sign-off — whatever matches the brief.